Awareness is doing the work
It’s been a while since our last blog post, and the Thunderclap team has been blown away by the campaigns that we’ve been invited to be a part of. The platform only lives if people choose to use it. We’ve been incredibly humbled that we’ve been chosen to help spread the word about campaigns that range anywhere from helping LA Dodger fans support their team on opening day or thousands showing their support for a two year old bravely fighting leukaemia.
One thing we’ve been working on recently is our homepage redesign. We used to just showcase “Staff Picks” and “Thunderclap Hall of Fame”, but are proud to release a new feature on the site, “Trending Campaigns”. See which campaigns are moving others and rapidly gaining support. Are you passionate about Fracking in Pennsylvania or the livelihood of Animal shelters? If so raise your voice by backing these campaigns!
There is a power that can be created out of pent-up indignation, courage, and the inspiration of a common cause, and that if enough people put their minds and bodies into that cause, they can win. It is a phenomenon recorded again and again in the history of popular movements against injustice all over the world.
Today, India and China abandon or kill more girls than are actually born in the US. Its called Gendercide and its very real.
I find it hard to believe this type of atrocity can occur in modern society. It’s utterly appalling.
…and yet, I don’t speak out.
How exactly would I speak out and if I did?
Would it actually make a difference?
During the SOPA/PIPA debate, thousands of people rallied on social media to show their disapproval of a controversial bill. The activity surrounding it was all very public and you couldn’t help but notice all the chatter.
People posted on facebook and twitter, added a STOP SOPA banner to their profile picture, and some even aimed a Robo Calling cannon at Congress, tying up their phone lines with messages to stop SOPA.
It was a punk rock moment for the internet as people took action, together.
I’m not an activist type of guy and yet I found myself jumping on this bandwagon, sent some tweets and even changed my profile picture. And yet for most issues. I do nothing.
Thunderclap was born out of the idea that people are more likely to speak out when they stand together.
And through crowdspeaking, they will be heard.
Dave Cascino / @davidcascino